The core identity centres on Swissport’s signature red palette to maintain recognisability, supported by Panama-inspired accents and photography to ground the event in its host location. I introduced subtle references to the traditional mola textile pattern, using its geometric forms to add depth and cultural relevance without overwhelming the clean, modern aesthetic. The result is a flexible, scalable event identity that feels both globally aligned and locally rooted — a system designed to evolve with future Summits. Each year, the event branding subtly evolves to reflect the host location. Accent colours, patterns, and photography are refreshed, allowing the identity to feel locally relevant while remaining recognisably Swissport.