With the Big Light Brewery branding, my aim was to create a bold, proud celebration of Yorkshire — its heritage, its craft, and its incredible local produce.

I wanted the brand to feel deeply rooted in the region, showcasing the best ingredients grown and sourced locally, and reflecting the strength of the relationships behind them. A key focus was championing Yorkshire artists, giving them a platform through packaging and illustration that felt authentically connected to place. The branding also needed to express the company’s passion-driven culture and its commitment to giving back, highlighting Big Light’s dedication to supporting Yorkshire communities and charities. Ultimately, the goal was to build a brand that feels unmistakably Yorkshire: honest, characterful, proud, and full of heart.