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Legal & General

Branded Merchandise & Online Store

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A bit about Legal & General...

Legal & General is one of the UK’s oldest and most respected financial services groups, established in 1836 and headquartered in London.

Today, it operates as a global investor and major asset manager, offering services including pensions, life insurance, investment management, and retirement planning. With over £1.1 trillion in assets under management and a long-standing commitment to inclusive capitalism, Legal & General combines financial strength with a purpose-driven mission — helping individuals and communities plan for the future while investing sustainably in infrastructure, housing and societal growth.

The requirements...

For Legal & General, I developed a refreshed suite of branded merchandise that balanced professionalism with approachability.

I refined the visual styling, selected materials, and introduced clearer design principles to ensure every item — from stationery to event giveaways — felt cohesive, contemporary, and reflective of L&G’s purpose-driven brand.

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