RELEX Solutions
Global Brand Refresh & Implementation
A bit about RELEX...
RELEX Solutions is a global leader in end-to-end supply-chain and retail-planning software.
Their unified, AI-driven platform helps retailers, manufacturers and distributors forecast demand, optimise inventory and operations, and align planning across the entire value chain — making supply-chain complexity feel manageable. By blending advanced machine learning, deep industry insight and a customer-first mindset, RELEX helps companies boost availability, cut waste, and respond with agility in an ever-changing market.
My mission...
My mission at RELEX was to evolve the brand into something clearer, warmer, and full of personality, drawing inspiration from its Finnish roots and a love of natural simplicity.
The business wanted to move away from a corporate tone, so I developed a brand that balances reliability with fun — expert yet approachable. I then trained the design team to apply the new visual language and narratives consistently, ensuring every touchpoint felt cohesive, human-centred, and subtly connected to the brand’s origins and values.
Brand implementation...
The RELEX Solutions brand was rolled out across web, product marketing, sales materials, events, and internal assets, creating a flexible system that balances expertise with approachability.
During my time at RELEX, I developed and created:
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Visual identity system and brand guidelines
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Illustration, iconography, and graphic device libraries
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Updated website and landing page styling
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White papers, reports, and other corporate documents
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Data visualisation and infographics
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Event collateral; flyers, posters, interactive PDFs and presentations, etc
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Event booth design for global events and conferences
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Onboarding and training content
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Social media and campaign graphics
